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| Top 5 effective and hottest selling channels in 2022 |
The utilization of multichannel online selling across various platforms can significantly increase our chances of reaching customers and boosting sales. So, which selling channels are truly effective for you to choose the best “profession”? Let’s take a look at the top 5 highly-rated platforms below!
Facebook – Channel #1 in Online Selling
Despite strong competition from other rivals, Facebook remains the most effective online selling channel in today’s era. This social media platform has a massive user base and interaction, not only within the country but also internationally. The advantages of online selling on Facebook are:
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| Selling on Facebook |
- High interaction rate, easy to communicate with everyone
- Free access to customers if you don’t run ads
- You can post sales listings on various “fronts”
If you want to compete strongly with competitors, you can spend money on running Facebook ads. It’s not enough to do that; you must make your brand stand out, target niche markets, and be a bit persistent.
Youtube Marketing Channel
This is arguably the world’s largest video hosting platform. Therefore, Youtube has great potential for you to increase sales revenue, build a brand, and visually engage with customers. Your task is to create multiple instructional videos, share experiences, review products, and services to attract more customers.
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| Selling on Youtube Channel |
If you are truly serious about online business, this is an essential selling channel that cannot be ignored. Youtube’s customer base is huge, especially among young customers. It can be said that this is the fastest channel to acquire customers if you know how to allocate budgets effectively and have the right advertising strategy.
TikTok Selling Channel
Unlike Youtube, TikTok is a social media platform that allows users to create short videos and add effects, music, and lively edits. TikTok has now surpassed Facebook and become the most downloaded channel in the world. So, it’s undoubtedly a hot selling channel that you should consider.
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| Selling on TikTok |
TikTok will have some similarities with Instagram. You can easily create and register a TikTok account: Register from phone number, synchronize from Facebook, Gmail, Instagram.
However, the characteristic of this social media is that you can’t start selling immediately after registration. You need to nurture your TikTok account to gain more interactions. And you’ll need to build a personal brand for a while before you can fully exploit it.
E-commerce Platforms
E-commerce platforms are among the best channels for newcomers to start selling online, as 73% of shops rate their effectiveness highly. Most platforms offer free registration for opening stores, and there are many free courses that teach sales on each platform, making it easy to follow.
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| E-commerce Platforms |
There are more and more trading platforms emerging, fiercely competing to serve the buying and selling needs of users. Some major e-commerce platforms nowadays include Lazada, Tiki, Shopee, Sendo,… Foreign e-commerce sites are also well-known, such as Amazon, Alibaba, Teespring, Teechip, Sunfrog.
If you want to save initial costs, you can use these e-commerce shops as a replacement for a website. Selling on these platforms will bring advantages like:
- Increasing smartphone users leads to better sales performance
- Products can be displayed based on users’ geographic location and preferences for easy comparison and purchase
- Reducing costs for store owners as there is no need for marketing, customer care, and inventory management
- Many support programs for sellers and quick resolution of complaints
Main Website Selling Channel
Not being a brand owner or supplier, but if you have a website for selling content, it’s great. Building and developing a genuine website until it generates revenue is not an overnight process.
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| Selling on Website |
You need to invest time and effort for several months to half a year to stabilize this platform. Afterward, consider expanding the market, growing further, and reaching a more diverse customer base.
Combining your website with social media will create significant benefits in online business. That’s the multichannel selling trend that store owners and agents should use.
Through this article, it is hoped that you will build an online selling channel suitable for your current budget. Building it takes time and perseverance, so don’t look at others’ success when starting because it can be demotivating. Learn from their implementation and draw experiences for yourself. Good luck!
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