Facebook is one of the social networking platforms with the largest number of users on the market today. Therefore, building a Facebook marketing strategy to reach customers and promote the brand is a matter of concern for business units. So what is Facebook marketing? What are the advantages and disadvantages of this application? Let’s learn more about this issue through the sharing below.

1001+ The knowledge about facebook marketing you need to pocket

The Facebook marketing campaign has attracted the attention of many businesses
Facebook marketing campaign has attracted many businesses’ attention

What is Facebook marketing?

Facebook marketing is the activities using facebook to promote and advertise products and services to potential customers via facebook social network. Facebook  is a growing online marketing channel and has been used by many large and small businesses in recent years.

Advantages and limitations of facebook marketing

An effective business unit needs to come up with flexible and scientific marketing strategies. Marketing strategies can be implemented by many methods, each method will have its own advantages and disadvantages for users to choose from. So what are the advantages and disadvantages of facebook marketing?

Advantages of facebook marketing

It is no coincidence that facebook marketing is considered the key to success of young businesses today. Many individuals and units have used facebook marketing and achieved outstanding results thanks to the following advantages:

Marketing on facebook brings great profit for users
Marketing on facebook brings great profit to users

Effectively reach large potential customers

According to statistics, about 50% of the world’s population uses the social network Facebook. Vietnam is the country with the 7th largest number of Facebook users in the world with 61 million people. On average 1 day, 1 person will spend about 38 minutes to use the social network facebook and click 17 ads in 1 month.

This means that ads on facebook can easily reach a large number of potential customers at home and abroad. In particular, because sharing information on Facebook is simple, it is easier and more effective to spread advertising messages of brands.

Marketing on facebook is simple, easy to do

With just a few simple steps, you can create facebook or fanpage without spending a lot of time and complicated methods like a website. No need to be a professional IT staff, any social network user can implement a good facebook marketing plan.

You just need to be flexible and seize the opportunity to be able to come up with appropriate and highly effective Facebook marketing strategies. Each person can use their own personal facebook to create their own advertising channel for their products and services.

Each person can use their own personal facebook to create their own advertising channel for products and services
Each person can use their own personal facebook to create their own advertising channel for products or services

Facebook marketing  proactively approach and target the desired customers

If using google adwords, customers will find your products when there is a need. However, when using facebook marketing you can actively find your customers.

All your images, promotional strategies on facebook will automatically find users through social networks. Thanks to your leadership, the purchasing power of customers will increase significantly. Not only proactively reaching customers, but marketing strategies on facebook can also target the desired customers.

Depending on your business product or service, you determine the age and location of potential customers to reach. Running ads, reaching the right potential customers will be the basic factor for success for Facebook marketing users.

All your images, promotional strategies on facebook will automatically find users through social networks
All your images, promotion strategies on facebook will find themselves to users through social networks

The cost of facebook marketing is lower than other types of marketing

According to calculations, the fee used for facebook marketing is much lower than advertising fees on TV, newspapers, google adwords … If you are an individual just starting a business, a small business unit does not have a lot of capital to invest in. For marketing, Facebook is a perfect choice.

Constraints of facebook marketing

Although there are many advantages, but facebook marketing also has many limitations, so when using it, you need to pay attention to timely overcome such as:

Users of facebook marketing need to gain experience

To be effective when using Facebook marketing campaigns, users need to gain experience. This requires business marketers to perform A/B testing and evaluation multiple times and have the right strategy.

Facebook marketing is highly competitive

When the coverage of the social network facebook becomes more and more powerful, facebook marketing is an indispensable factor to help businesses succeed. This “big piece of cake” offers businesses many opportunities for growth but at the same time creates a high level of competition.

Facebook regularly changes its algorithm to give users the best experience
Facebook regularly changes its algorithm to give users the best experience

Policies on facebook are increasingly difficult for businesses

Facebook regularly changes its algorithm to give users the best experience. This will greatly affect the number of times to reach ads on facebook, making it difficult for business units.

Basic steps to implement facebook marketing

To implement Facebook marketing, users need to follow these basic steps:

Step 1: Set up a fanpage for your business

Running a business on Facebook is quite simple. Users can directly post sales on their personal pages. However, the sale will only be effective when the personal page has a large number of followers.

If you want to sell professionally, achieve long-term and stable results, you should set up a fanpage account. Users only need to log in, then press the create page button and follow the instructions to create a private fanpage.

Step 2: The owner of the fanpage determines the goal of the fanpage

The most important thing when conducting facebook marketing is that you need to determine the goal of the fanpage. Do you want to use fanpage to advertise any service or product? Who is the customer segment you want to target? Once the target users are identified, a suitable and effective marketing strategy can be devised.

Step 3: Identify potential customers

Each unit will target different potential customers. When identifying potential customers that products and services want to target, new businesses can come up with an appropriate marketing strategy.

If you want to advertise effectively, you need to identify potential customers
You need to identify potential customers for effective advertising

Step 4: Design your post to match your leads and products

The most important step in Facebook marketing is to design posts that are relevant to the potential customers they want to reach. The more attractive and specific the post, the better it is able to spread and reach customers.

Currently, you can choose to use many different methods to find potential customers such as:

  • Create an event on facebook to attract participants.
  • Create a landing page with great, attractive offers on your services and business products.
  • The unit that creates many attractive games to attract participants
  • Livestreams share know-how, experience, and sell products at the request of customers.
  • Design vivid, attractive promotional videos to attract customers’ attention.

Step 5: Choose when to schedule facebook posts

The timing of the post scheduling also determines how many people reach the product. Based on the potential customers you want to target, businesses can choose different times to post.

If the customer is an office worker, you can post in the time frame: 12 pm – 13 pm or 20 pm – 21 pm. If customers are business objects, freelance customers can post at 7am – 8am – this is the time when customers read the newsletter, follow facebook.

The time of scheduling a post also determines how many people reach the product
The timing of the post scheduling also determines the reach of the product

Step 6: Customer care 

Professional customer care is a decisive factor for long-term and stable business performance and stability. Any questions from customers through comments or chatbox. Timely, enthusiastic and clever customer care will bring the best Facebook marketing effectiveness.

How to evaluate the effectiveness of facebook marketing

To evaluate the effectiveness of facebook marketing  you can rely on different factors. In addition to sales effectiveness, the following factors also demonstrate the effectiveness of an advertising campaign:

  • The number of likes on the fanpage. You need to compare before and after your marketing campaign how many likes you have gained. The more likes, the more effective the marketing is.
  • The sharp increase in the number of page followers shows that the marketing campaign is effective.
  • The number of people who reach the article is an important number to evaluate the effectiveness of   facebook marketing
  • The viewer of the post, the livestream is also the basis for evaluating the effectiveness of the marketing campaign.
You need to prepare a stable and long-term funding source to implement the best marketing campaign
You need to prepare a stable, long-term funding source to implement the campaign marketing works best

Notes for effective facebook marketing

Many businesses have spent a lot of money on advertising campaigns on Facebook but have not achieved the desired effect. Here are some tips to help you achieve success when using   facebook marketing:

  • You need to prepare a stable and long-term funding source to implement the best marketing campaign. Budget is the basis to help you decide the marketing strategy of your unit.
  • Business units need to come up with a specific plan for the products and customers they want to target.
  • Choose a reputable and professional facebook marketing service provider.

VSM VN Digital Marketing provides prestigious facebook marketing services

Due to the needs of customers, marketing service providers on facebook thrived. VSM VN Digital Marketing is considered a professional and reputable unit with outstanding advantages such as:

  • VSM VN Digital Marketing has many years of experience in the field of marketing, especially marketing on facebook. With many years of experience, the company can flexibly respond to many advertising strategies of businesses in different conditions.
  • The young, dynamic staff can create new and attractive marketing strategies that achieve a high level of success.
  • The company providing marketing services on facebook has a preferential price but high efficiency in order.
For the best marketing services, please contact VSM VN Digital Marketing
For the best marketing service, please contact VSM VN Digital Marketing

The above is some basic information about facebook marketing you can refer to. Marketing on Facebook is the key to success for young businesses. To get the best marketing service, please contact VSM VN Digital Marketing company. The unit is committed to bringing you the highest profit when using the service.