How to Create a Facebook Fanpage ?

In today’s digital era, almost everyone has their own Facebook account. Many businesses take advantage of this by creating fanpages to sell their products to customers easily and effectively. If you’re also looking to create a fanpage for your business but don’t know how, along with utilizing it to achieve the best business results, you should definitely not overlook the following sharing.

What is a Fanpage?

Before diving into the process of creating a fanpage, let’s understand what a fanpage is. A fanpage is one or more pages created from a personal or business Facebook account.

These fanpages typically gather people with common interests, needs, or desires, aiming to share, comment, or promote products.

Fanpages typically gather people with shared interests.

 

Creating a fanpage brings several benefits:

• Easy Promotion: Fanpages enable businesses, especially small ones, to easily promote their products to customers.
• Updates and Offers: You can use a fanpage to share updates on promotional campaigns, rewards, and new products.
• Convenient Product Exchange: A fanpage facilitates simple, fast, and convenient communication between sellers and buyers for product exchanges.
• Effective Branding: Fanpages serve as a quick and efficient platform for businesses to showcase their images and brand identity.
• Crowd Effect for Sales: Creating a fanpage can generate a crowd effect that aids in sales. Additionally, it allows for rapid community outreach and engagement.

Creating a fanpage helps reach customers quickly and effectively.

Current types of fanpages available.

Before learning how to create a fanpage, let’s explore the different types of fanpages available today. Based on their operating features, there are six main types of fanpages:

• E-commerce and product exchange fanpages: Created for buying, selling, and exchanging goods, as well as promoting and showcasing products.
• Fanpages for celebrity enthusiasts: Designed for fans of famous personalities.
• Community-oriented fanpages: Serving community activities and interests.
• Fanpages for educational institutions, hospitals, academies, etc.: Established by schools, hospitals, academies, and other similar organizations.
• Entertainment-focused fanpages: Providing entertainment content and activities.
• Fanpages for tourist attractions and local destinations: Dedicated to promoting and showcasing various local attractions and destinations.

Creating fanpages for tourist attractions and local landmarks.

Distinguish between creating a facebook fanpage and creating a Group

Currently, so many people still do not really understand how creating a fanpage and group is different. Even many people mistakenly believe that these two types are the same.

Distinguishing between creating a Facebook fanpage and creating a group:

• Regarding fanpages: All individuals who have liked and followed the page will see the updates you make on your page. However, they only have the ability to engage by rating, commenting, and discussing on the page’s newsfeed.
• Regarding groups: In a Facebook group, all members have the ability to update, share, post, comment, and rate the group’s content. Additionally, group members can directly message each other.

Fanpage and group are totally different.

How to Create a Facebook Fanpage ?

Step 1: Create a page

First, to create a fanpage, access your Facebook account. Then, click on the “More” option and select “Create Page.”

Access your Facebook account to create a fanpage

Step 2: Set up basic page information

The next step in creating a fanpage is to update the basic information of the page:

Name your fanpage: Typically, the name of the page is concise and targets the products or services you are focusing on. You can search on Google, enter the name of your product, and find out the top 10 results to choose the most attractive name.

Select a category: Choose the most relevant category related to your product. You can select up to 3 categories.

About section: The about section is like a general introduction to your fanpage. Therefore, choose descriptive and engaging language. Then, click on “Create Page” to create your fanpage.

Update relevant information about your business’s products

Step 3: Update page information

Next, you will update the profile picture and cover photo for your fanpage.

This step is optional, but it is recommended to update these images to make a professional and impressive impression. It’s important that these images directly relate to the product or service you are targeting.

Update profile picture to attract potential customers

Step 4: Further edit page information

After creating the fanpage, the link and profile picture will be set. You can customize and update additional information to make it easy for customers to contact you. Additionally, you can add a call-to-action button at the top of the page to provide convenience for customers.

Add a call-to-action button to streamline customer engagement.

Measures to create a fanpage and attract more people to the page:

After creating a fanpage, the next thing for a business is to attract a lot of people to follow or like its page. The more followers you have, the more effective your sales will be:

Send invitations to like and follow the fanpage:

After creating the fanpage, go to the page’s management section and send invitations to your friends on Facebook to interact with your page by liking or following it. Additionally, you can ask your friends and family to share the page to gain more likes.

However, avoid sending too many invitations at once, as this can be perceived as spam. You can space them out and send around 50 invitations at a time.

Use hashtags to make it easier for customers to find you

Create engaging posts:

Creating the fanpage is just the beginning; the real work lies in nurturing and maintaining the page, which requires investing time and effort. Create compelling posts or videos that attract the attention and interaction of your audience. The more interactions and comments you receive, the higher your fanpage will be rated, making it more accessible to potential customers.

Engage with relevant groups:

Participate in groups that are relevant to your products or have potential customers. This not only increases the interaction on your fanpage but also allows you to share meaningful posts in community groups, attracting a larger audience and increasing engagement.

 

Engage with relevant groups

Follow posting schedules:

Establish a consistent posting schedule for your fanpage. For example, you can schedule posts to go live at 11 am on Mondays, Wednesdays, and Fridays. This practice is highly regarded by Facebook and can leave an impression on your audience.

You don’t have to remember the posting schedule manually; you can use Facebook’s scheduling feature. Additionally, avoid posting continuously within a short time span. It is recommended to space out your posts by at least 6 hours to maximize effectiveness.

Utilize hashtags:

Create hashtags for relevant keywords related to your business’s products. This will help customers find your business more easily and improve the visibility of your posts when they search for related keywords.

Sử dụng hashtag để khách hàng dễ tìm thấy bạn hơn

Fanpage Locking and How to Handle It

Typically, when creating a fanpage for sales purposes, there is a possibility that the fanpage may be locked. Let’s go over some reasons why a fanpage can get locked and how to resolve it.

Reasons for Fanpage Locking

High block rate on the fanpage

This means that Facebook calculates the rate of business messages sent each day that are blocked by customers. For example, if you send 100 messages to your customers in a day, and 6 of them block your messages, the block rate would be 6%.

Fanpages are evaluated based on the following criteria

• If the block rate is 1-2%, it is considered normal, and you can continue sending messages to customers without concern.
• If the block rate is 3-5%, it is considered risky, so the business needs to identify the reasons and find solutions.
• If the block rate is 6-8%, it is high, and if it exceeds 8%, your fanpage may get locked.

Fanpage may be locked due to exceeding the allowable block rate

Exceeding the allowed number of API calls:

Each message sent by the fanpage to a customer is counted as an API call. If you exceed the number of API calls allowed by Facebook, certain features such as commenting, messaging, sharing, or even the fanpage itself may be blocked.

If the customer interacts back, the message sent in response is not counted as an API call. Therefore, avoid sending too many spam messages to customers at once and wait for their response before continuing.

Violation of subscription messaging policy:

Subscription messaging refers to messages that do not contain advertising content. These messages are sent by the fanpage to customers starting from the last time the customer messaged the fanpage.

If a fanpage intentionally sends messages containing sales, promotions, discounts, etc., beyond the 24-hour window, it will be considered a violation.

Preventive Measures for Fanpage Locking:

Although there are various reasons for fanpage locking, there are also several preventive measures that businesses should consider:

Regularly monitor page analytics

On the fanpage, there is a section for monitoring customer interactions with the page. Businesses should regularly monitor this section to stay updated and avoid exceeding block rates.

Monitor and evaluate the fanpage’s status:

Create customer groups:

Create customer groups based on shared interests and needs, allowing you to send relevant messages that attract attention and receive customer responses. Avoid being flagged as spam.

Select engaging messages:

Invest in creating engaging and highly interactive messages to send to customers. Also, space out the sending of messages and avoid sending too many to customers at once.

These are some insights into creating a fanpage and important things to know when using a fanpage to maximize the effectiveness of your business activities. If you genuinely want to conduct business through a fanpage, invest time and effort from the beginning to achieve the best possible results.