How is Google Ads useful in digital marketing strategies?
The concept of Google Ads is often mentioned in articles about digital marketing and mass media, yet very few people truly understand what Google Ads is, its components, how it operates, and what the costs are. Does Google Ads truly possess the power to build brands and improve business growth?
Google Ads was previously known as Google AdWords. It is a system of paid advertising services provided by Google and deployed within the Google ecosystem, the number one search engine on the planet. Google Ads includes the following forms:
- Google Search Ads: This is a direct advertising method on Google’s search engine toolbar. When users search for relevant keywords, advertising suggestions leading directly to the advertised website appear at the top of the search results.
- Google Display Network (GDN): This is the most effective form of advertising through Google Ads. GDN follows customers everywhere by placing banner ads across various websites that users visit.
- Google Shopping Ads: A popular form comparable to Google Search Ads. When users search for a specific product, Google directly displays the associated shopping pages with prices and illustrative images to customers.
- Gmail Ads: Advertising through emails sent to Gmail users.
- YouTube Video Ads: Non-marketing individuals typically understand YouTube Video Ads as pre-roll and mid-roll video ads during YouTube video playback. However, in reality, YouTube advertising includes banner ads appearing on the homepage or within the interface during any activity on YouTube.
According to experts’ assessments, Google Ads is the most effective online marketing approach that you should pursue when expanding your brand systematically. The main reasons why Google Ads is sought after can be summarized as follows:
- Coverage within the Google ecosystem: Google is present in the daily work, entertainment, and activities of internet users.
- Multi-platform functionality of Google: Google’s presence extends to mobile devices, tablets (both Android and iOS operating systems), PCs, and Macbooks.
- Inexhaustible resource pool: Google utilizes vast amounts of data collected from search histories, user behavior, and proprietary algorithms to optimize advertising targeted to specific customer segments.
However, it’s important to note that the comprehensive benefits of Google Ads can only be fully realized when implemented by a highly skilled and knowledgeable team in digital marketing. The significant costs associated with various advertising formats also pose a challenge for businesses. To harness the full potential of Google Ads, those in need should seek a reputable service provider with expertise in deploying Google Ads, capable of providing suitable advertising plans and strategies aligned with their industry.
VSM Digital Marketing is a logical choice when selecting a Google Ads deployment service for any entity requiring advertising in Vietnam. Our reputation is built upon thousands of small and large Google Ads projects, a professional processing workflow, and the ability to plan and reduce costs as the most outstanding advantages of VSM.
When partnering with VSM Digital Marketing, the company promptly engages in projects and provides specific solutions to customers. We will implement the most appropriate services tailored to the industry’s specific characteristics across various Google Ads advertising formats. Financial aspects will also be carefully considered, with transparent discussions conducted for customers to understand the workflow and pricing structure for Google advertising purchases.