Google Ads Service – Google Ads

In today’s business landscape, there is immense pressure, not only from the industry itself and competition with rivals but also from complex marketing strategies. Business owners cannot overlook the importance of online advertising, particularly utilizing useful tools like Google. VSM Digital Marketing’s Google Ads service was developed to help customers avoid falling behind and not attracting customers, despite their meticulously invested products.

Google Ads Service - Google Ads

How is Google Ads useful in digital marketing strategies?

The concept of Google Ads is often mentioned in articles about digital marketing and mass media, yet very few people truly understand what Google Ads is, its components, how it operates, and what the costs are. Does Google Ads truly possess the power to build brands and improve business growth?

Google Ads was previously known as Google AdWords. It is a system of paid advertising services provided by Google and deployed within the Google ecosystem, the number one search engine on the planet. Google Ads includes the following forms:

  • Google Search Ads: This is a direct advertising method on Google’s search engine toolbar. When users search for relevant keywords, advertising suggestions leading directly to the advertised website appear at the top of the search results.
  • Google Display Network (GDN): This is the most effective form of advertising through Google Ads. GDN follows customers everywhere by placing banner ads across various websites that users visit.
  • Google Shopping Ads: A popular form comparable to Google Search Ads. When users search for a specific product, Google directly displays the associated shopping pages with prices and illustrative images to customers.
  • Gmail Ads: Advertising through emails sent to Gmail users.
  • YouTube Video Ads: Non-marketing individuals typically understand YouTube Video Ads as pre-roll and mid-roll video ads during YouTube video playback. However, in reality, YouTube advertising includes banner ads appearing on the homepage or within the interface during any activity on YouTube.

According to experts’ assessments, Google Ads is the most effective online marketing approach that you should pursue when expanding your brand systematically. The main reasons why Google Ads is sought after can be summarized as follows:

  • Coverage within the Google ecosystem: Google is present in the daily work, entertainment, and activities of internet users.
  • Multi-platform functionality of Google: Google’s presence extends to mobile devices, tablets (both Android and iOS operating systems), PCs, and Macbooks.
  • Inexhaustible resource pool: Google utilizes vast amounts of data collected from search histories, user behavior, and proprietary algorithms to optimize advertising targeted to specific customer segments.

However, it’s important to note that the comprehensive benefits of Google Ads can only be fully realized when implemented by a highly skilled and knowledgeable team in digital marketing. The significant costs associated with various advertising formats also pose a challenge for businesses. To harness the full potential of Google Ads, those in need should seek a reputable service provider with expertise in deploying Google Ads, capable of providing suitable advertising plans and strategies aligned with their industry.

VSM Digital Marketing is a logical choice when selecting a Google Ads deployment service for any entity requiring advertising in Vietnam. Our reputation is built upon thousands of small and large Google Ads projects, a professional processing workflow, and the ability to plan and reduce costs as the most outstanding advantages of VSM.

When partnering with VSM Digital Marketing, the company promptly engages in projects and provides specific solutions to customers. We will implement the most appropriate services tailored to the industry’s specific characteristics across various Google Ads advertising formats. Financial aspects will also be carefully considered, with transparent discussions conducted for customers to understand the workflow and pricing structure for Google advertising purchases.

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The things that customers can get when advertising on Google

Customers can achieve various benefits when implementing Google Ads advertising, including:

Determine the purposes of advertising campaign

Before starting the implementation of a Google Ads advertising campaign, VSM needs to identify the campaign objectives. The objectives may include increasing sales revenue, boosting website traffic, enhancing brand awareness, or other specific goals.

Increase website traffic

If the client’s objective is to increase website traffic, VSM creates ads to invite customers to visit the client’s website.

01

Boost sales revenue

If the client’s objective is to boost sales revenue, VSM creates ads to encourage customers to purchase the client’s products or services.

02

Enhance brand awareness

If the client’s objective is to enhance brand awareness, VSM creates ads to promote the client’s brand to potential customers.

03

Increase customer engagement

If the client’s objective is to increase customer engagement, VSM creates ads to encourage customers to interact with the client’s content on their website or social media platforms.

04

REASONS TO USE PROFESSIONAL GOOGLE ADS DEPLOYMENT SERVICES

Anyone can contact Google and use Google Ads as long as they have the financial means. However, conducting advertising campaigns through Google Ads should be done by a team that truly understands digital marketing.

Specific Google Ads planning

A professional team will thoroughly understand the specific characteristics of the business, combining market research and personal experience in the marketing industry. From there, a well-designed plan for running long-term Google Ads campaigns can bring about optimal effectiveness, consistent and steady growth.

Understanding the specific forms of Google Ads

Google Ads encompasses various advertising formats, each suitable for different industries, products, and services. Professional marketers also understand which advertising format is appropriate for each stage. Therefore, hiring a Google Ads management service is often given priority.

Seamless integration with SEO

Google Ads operates within Google’s diverse and complex ecosystem. Therefore, running Google Ads campaigns cannot be separated from the SEO process. Quality Google Ads management services will consider SEO factors when deploying Google Ads, helping clients achieve maximum benefits.

Cost savings for Google Ads

Currently, Google Ads sells advertising slots to the highest bidders through the bidding system. As a result, the cost of operating Google Ads is often not cheap. Businesses need an analytical team to balance the benefits of advertising and manage finances to ensure long-term marketing progress.

Establishing a solid advertising foundation

By executing Google Ads effectively, users can establish a strong initial presence and avoid incurring unnecessary costs during the process. Maintaining advertising also becomes convenient, highly effective, and cost-efficient. The key is to find a reliable online advertising company to entrust the task to.

Improving brand recognition

Advertising through Google Ads directly benefits from tracking user habits and behaviors. As a result, the brand appears on the web interface of the targeted potential customers. Expanding brand recognition translates to rapid business growth.

Why Choose VSM Digital Marketing for Google Ads Implementation?

With a track record of numerous large and small Google Ads projects, VSM Digital Marketing has received positive reviews from long-standing partners and customers due to a range of outstanding advantages.

GOOGLE ADS PRICING

15% Management Fee
≥30,000,000 VND
/month
Unlimited advertising campaigns
Unlimited ad groups
Unlimited keywords

Reporting: Personalized 1-1 reporting with dedicated accounting support, providing accurate results for clients to track sales, costs, profits, and more.

Dedicated Google Ads account provided for clients to access reports.
10% Management Fee
≥60,000,000 VND
/ month
Unlimited advertising campaigns
Unlimited ad groups
Unlimited keywords

Reporting: Personalized 1-1 reporting with dedicated accounting support, providing accurate results for clients to track sales, costs, profits, and more.

Dedicated Google Ads account provided for clients to access reports.
8% Management Fee
≥100,000,000 VND
/month
Unlimited advertising campaigns
Unlimited ad groups
Unlimited keywords

Reporting: Personalized 1-1 reporting with dedicated accounting support, providing accurate results for clients to track sales, costs, profits, and more.

Dedicated Google Ads account provided for clients to access reports.

CAMPAIGN PRICING

BASIC
1500K
/CAMP
Campaign setup for 1 advertising campaign
Maximum of 5 ad groups
Unlimited keywords
Installation of anti-click fraud software (not included)
PREFERRED
2000k
/ camp
Campaign setup for 1 advertising campaign
Maximum of 10 ad groups
Unlimited keywords
Installation of anti-click fraud software (not included)
PREMIUM
3000k
/camp
Campaign setup for 1 advertising campaign
Maximum of 10 ad groups
Unlimited keywords
Installation of anti-click fraud software (support included)

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